Making organizational appeal more personal is crucial when you need to bring decision-makers together. Strong communication skills have been vital to me as an educator and marketer, and I am passionate about adapting and delivering content that tells the story of our value proposition to our audiences.
I've always been a visualizer, and refining and showing my photographic work led, in time to a chance to have it shown in the Michigan State Capitol building for a year. From an even earlier age, I wanted to learn more about the world and myself. North American backroads formed the foundation of my interest in other perspectives, cultures, foods, and histories, and living in South Korea for nine years has had profound effects on my perspective and creative voice.
Our marketing engages with prospects, clients, and subscribers through social media, email, and blog content. We coordinate, measure, and refine inbound marketing campaigns with HubSpot and other tools. I enjoy working in Office, Adobe CC, Wordpress, and HubSpot, and I frequently art direct and produce thought leadership content with the help of our subject matter experts. Painting a picture with words can be just as effective as the curation and creation of imagery, and I’m pleased that I get to do both daily for my firm.
If you have a minute, you can check out redpathcpas.com/blog or find us on Linkedin, Twitter, or Facebook to see the content I co-create and promote, or explore more of my written and visual content on this site.
Thanks for reading!